Real estate

Circular housing

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Our mission

Support a team of intrapreneurs that builds a corporate venture in the construction sector

Client: Van Hout

Our role

  • advise the team in pitching the project to the executive committee
  • accelerate execution of the idea by connecting the team with the necessary players
  • coach the team on building a roadmap, formulating objectives and others
  • provide an inspirational workspace amongst a community of entrepreneurs at Start it Hubs Antwerp


Start it Ventures played a supportive role by dedicating an experienced innovation coach to the existing team.

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About the venture

Circl has built a commercially viable alternative to traditional 'key-in-hand' houses by using technology that is both sustainable and quick to implement.

Sustainable & circular

80% of these houses consist of vegetable materials and emit 90% less CO2 than private houses.

Quick to implement & build

The houses are modular. Modules are built in advance in a factory. As a result, houses can be built in a time span of just four days.

Living Lab


Get it approved

Start it Ventures supported Circle in pitching the project to Van Hout's decision-makers.

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Create an inspirational environment

We found out that it was important for the team to be disconnected from the corporate procedures and to be surrounded by like-minded entrepreneurs. The best way to do this was to host the team at Start it Hubs in Antwerp. Start it Hubs is an office space used by a mix of start-ups, scale-ups and corporate innovation teams.

Perhaps the most important element in our success was the decision to work in the offices of Start it Hubs. Being surrounded by other entrepreneurs is so motivating and instructing.

Wim Pieters - teamleader Circle
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Reduce the execution time

The team had to move fast to develop a concept. Start it Ventures drastically accelerated the execution time by quickly putting the team in touch with the necessary players (e.g. marketing experts, banks and financial advisors).

We also coached the team on building a roadmap, formulating objectives and others.

How it Started

Van Hout wanted to prove that building houses can be done in a circular way. Van Hout partnered with the KU Leuven and selected a team of intrapreneurs to commercialize the concept.