Is building a good product enough to attract customers and sell, sell, sell? Spoiler: it’s not. So, what is it that turns a great idea into a great idea that makes money? Start it @KBC mentor Marijke Houtman, who is a strategic business advisor at Colruyt Group and has loads of experience as a consultant in customer strategy, knows exactly what can make the difference. Together with Hassan Haddouchi of the gaming learning tool WorkerPro Games, she shares 3 tips to nail your customer development.