Breaking the status quo: 4 sales tips by mentor René Knecht

“Selling is a change management process. It’s about questioning your customer’s status quo. Customers don’t buy a solution. They buy a change, a transformation.”

These are the words of René Knecht, Start it @KBC mentor and owner of ICT recruitment agency ICT-Connecting. We put him in front of our camera lens and asked him what his secret is to making your first sale as a startup. His answer: breaking the status quo of your potential customer.