Belgium is quickly becoming a hub for innovative fashion, with a growing number of designers turning their creative visions into thriving businesses. For those seeking to make their mark in the industry, Start it @KBC offers a unique opportunity. Powered by the City of Antwerp, the Start it Fashion program supports Belgian fashion startups by combining expert guidance with access to the Flemish fashion network thanks to the financial support of the Business in Antwerp grant. This helps foster success for both emerging and sustainable fashion startups.
Building the Future of Fashion
Fashion is as much about business as it is about creativity. Many creative entrepreneurs struggle to translate their ideas into profitable ventures. This is where fashion business coaching becomes invaluable. Start it @KBC bridges the gap by equipping startups with the tools they need to balance artistic innovation with solid business strategies.
Karim Lequenne (Four Times Four founder) reflects on the power of this approach:
“The variety of profiles in this network is incredible. You’re just one contact away from finding someone who can add real value. While having a beautiful fashion universe is one thing, turning it into a flourishing business is the real challenge.”
Participants of the program gain insights into crucial areas like marketing, funding, and sales. Networking opportunities with seasoned professionals, including connections within the Flemish fashion network, help startups build credibility and establish partnerships that elevate their brands.
Achille Mathot, co-founder of Trosort, agrees:
“Having access to expertise, feedback, and contacts in the specific industry of fashion is priceless.”
A Sustainable Approach to Fashion
As the world shifts toward eco-conscious consumption, the demand for sustainable fashion startups is growing.
Programs like Start it @KBC encourage participants to adopt practices that are both environmentally responsible and economically viable.
Caroline Janssens and Sébastien Bogaerts founders of CASE Antwerp, share:
“This journey throws you into the deep, but it’s worth it to explore every opportunity your brand has. We’ve learned so much about building a business while staying true to what makes our brand unique.”
By learning from workshops, expert panels, and mentors, participants create businesses that align with consumer values while setting themselves apart in a competitive market.
Lore Pauwels (Project Unbounded) emphasizes this transformative aspect:
“For someone starting in fashion, you may have a clear vision of your product, but you might lack experience in building and managing a healthy company. This program gives you the broader knowledge to grow your business.”
Why Antwerp Is Key?
Antwerp’s long-standing reputation as a fashion capital makes it the ideal base for this initiative. As part of the Antwerp fashion program, startups engage with a vibrant ecosystem of designers and industry leaders. The City of Antwerp’s support, including grants and partnerships, enables startups to focus on growth while tapping into the city’s rich resources.
Fashion designer and current startup founder, Marie Bernadette Woehrl underscores this advantage: “The connections we’ve made through this program have been incredible. Antwerp is the perfect place to grow a fashion business, with its rich history and forward-thinking approach.”
Ulrike, Noah and Yves Herremans from Und Uli, a fashion family business, add: “The great support from our coach, Inge, has been incredible. She challenges and makes you grow. The many connections in the fashion world have opened a lot of doors for us—including the chance to go to Paris Fashion Week!”
For fashion startups in Belgium, success often hinges on having the right support system. Whether it’s gaining visibility in the Flemish fashion network, mastering sustainable practices, or tapping into the creative pulse of Antwerp, Start it Fashion provides the tools needed to thrive.
Take Your Fashion Startup to the Next Level
Ready to build your dream fashion brand? With the support of the City of Antwerp, expert guidance from Start it Fashion, and access to the Flemish fashion network, your business can thrive. Apply now to Start it Fashion and turn your creative vision into a successful, sustainable company.