Innovation in the new economy according to Geert Noels: "Companies must adapt to the desert rhythm". copy

As none other than top economist Geert Noels told us during the kick-off of the virtual Summer School by Start it @KBC and Start it X (which guides Belgian companies in innovation): "Be realistic, that's the basis of any good survival plan. Since this situation can drag on for another 6 to 12 months, companies need to adapt to the 'desert rhythm'". What does that mean exactly? Watch the full recap of the webinar in the video below to find out!