What is the best way to put your brand out there? This can be a tough question for young startups who don’t have the budget to go all in with a big marketing strategy. Start it @KBC mentor Pieter Lambrechts has been down that road with his company OkiOki, and he shares some of his tips and tricks today. “Our starting point was the feeling we wanted to give to accountants and entrepreneurs who use our product. That feeling is assurance.”