Entrepreneurship12 December 20180 min

People don’t know: Traction

People don rsquo t know traction en
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If you want to run a successful startup, traction is part of the action. Don’t have a clue what we’re talking about? Then read on!

People don rsquo t know traction en

In the early stages of your startup, the focus is mostly on the development of your product, right? Once you’ve got your product 100% on point, you can start thinking about expanding your business and reaching as many customers as possible. That step is what we call traction.

Traction is going from a few initial customers that you serve on a personal level, to a much bigger market where you serve hundreds or thousands of customers. Traction is the proof that there’s a significant market demand, which enables you to create a momentum and start acting on a bigger scale. In the best-case scenario, traction leads to the next phase of your business: the point where it’s profitable and able to maintain itself. Traction is the quantitative evidence of market demand.