As the founder of AI tech startup SeeMe.ai, Jan Van de Poel spent most of his time and focus on the technical side of his business. Until Sophie Vandriessche came along, a mentor at Start it @KBC with years and years of experience in sales. She managed to pull Jan out of his technical comfort zone and pushed him to talk to customers to really understand their views and experiences. Today, Sophie shares some of the tips that had a great impact on Jan’s business.